10 Tips for Successful Event Planning
January 25th 2012
From a PR professional’s perspective, organization is key to successful event planning, as events typically involve coordinating the efforts of the client, vendors and often a volunteer committee. (continue reading…)
Getting Started in Your Public Relations Career
January 17th 2012
I began my professional PR career with Pierson Grant Public Relations after graduating from the University of Florida in 2011 (Go Gators!) Whether you are still in college or recently graduated with a public relations degree, I presume that finding a job is your priority. While the economic climate is slowly improving, finding entry-level positions remains a daunting task for even the most qualified candidate. In order to set yourself apart from a pool of applicants, there are a number of steps you can take before and during your job search. They worked for me and hopefully will work for you as well.(continue reading…)
Engage Your Guests and Boost Your Bottom Line
April 1st 2011
Nothing says it better than the popular “Cheers” theme song: Sometimes you want to go where everyone knows your name. For the food and beverage industry, this simple observation is the most powerful marketing principle of all. (continue reading…)
High Energy at the 51st Annual Fort Lauderdale International Boat Show
November 3rd 2010
If there’s one word to describe this year’s Boat Show, it’s ENERGY. You can see it, hear it and feel it at all five show locations, up and down the docks, wherever you go. Everybody at the show, buyers and sellers alike, arrived this year charged up and ready to do business. (continue reading…)
Jane Grant & Mike Fruchter critique BP’s response to Gulf of Mexico disaster
June 25th 2010
Imagine you are the CEO of the equivalent of a Fortune 50 multinational corporation suffering a major disaster of its own making. How would you handle public relations and crisis communications?
For executives with BP PLC, the answer is “not very well,” according to local publicists asked to critique the company’s response. (continue reading…)