High Impact Digital Wins Marine Industry’s Neptune Award
April 12th 2013
The Marine Marketers of America recently awarded its prestigious Neptune Award, recognizing excellence in marine marketing, to High Impact Digital, a division of Fort Lauderdale-based Pierson Grant Public Relations, for the best social media campaign. High Impact Digital created the winning “Instagram Fan Photo Contest” on behalf of the 2012 Fort Lauderdale International Boat Show, the world’s largest in-water boat show. (continue reading…)
Celebrity Scandals Call for Damage Control
February 5th 2013
Athletes have been making news for all of the wrong reasons over the last few months. While that’s not necessarily an anomaly, it did cause many to question how Lance Armstrong, Manti Te’o and Dan Marino handled their newsworthy confessions. In fact, because the Dan Marino story became hot news in South Florida, both WPLG and the Miami Herald asked Pierson Grant for comment. (continue reading…)
The Benefits of Applying for Awards
June 27th 2012
Whether it’s the Oscars, the Nobel Prize or recognition by a local organization in your hometown, award nominations are an important component of the public relations and marketing mix and can deliver valuable business-building benefits. Submitting award nominations is a public relations tactic that we recommend to clients as a great way to generate positive awareness about their successes and commitments, enhanced by the third-party endorsement of the organization bestowing the awards. (continue reading…)
Social Media Workflow Tools
June 11th 2012
Social media is not about tools; the tools are merely facilitators of the message. They are important components of any social media strategy and enable us to create impactful content, but they can also be a repetitive time-sink. There are a variety of tools that allow cross-platform posting of content, pre-scheduling of content and other efficiencies. (continue reading…)
Five tips for getting started with social media
May 15th 2012
I’ll start off by saying social media are here to stay. We are well past the beginners and honeymoon stage at this point. Your customers are using social media, and more importantly your competitors are. It’s never too late to get started and you must start somewhere. Let’s talk about five components for getting started with social media: (continue reading…)
