Pierson Grant Public Relations Opens Raleigh Office
October 15th 2009
Raleigh, N.C. – Pierson Grant Public Relations, with clients including International Dairy Queen, Olive Garden, Morton’s Steakhouse, Raleigh-based Consert Inc. and Charlotte-based WMF Americas Inc., has announced the opening of its Raleigh office and the appointment of Katie Lennon as vice president. (continue reading…)
Pierson Grant Wins Awards For Viral Marketing Campaign
October 12th 2009
FORT LAUDERDALE, Fla. (October 12, 2009) There are more than 51 million instances of the word “coffee” in the blogosphere, according to a Google blog search, and many top bloggers are known to write from coffee shops or brew a cup of java at home to fuel their inspiration for new posts. Bloggers also are the most frequent participators in literally thousands of beta tests around the Web.
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Finding the Silver Lining
September 16th 2009
Most of us in PR are not happy about the shift away from traditional media to the Internet because of the painful consequences it’s caused journalists and news organizations. On the flip side, our agency has found promising opportunities in the new ways that information is shared. We’ve always been fortunate to have an “early adopter” on our team who has led the way for our agency and delivered benefits to our clients. (continue reading…)
Social Media Case Study: Dairy Queen
July 23rd 2009
It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen.(continue reading…)
A Sweet Lesson In Customer Service
June 25th 2009
Ken Blanchard wrote in his best-selling book Raving Fans, “If you really want to ‘own’ the customer, if you want a booming business, you have to go beyond satisfied customers and create raving fans.”
In our current economic state, raving fans might just determine whether a business succeeds or fails. Creating a raving fan might be as simple as paying attention to someone at your doorstep, even when you are closed. (continue reading…)