Interview With Jamie Guse of American Dairy Queen Corporation
February 2nd 2010
Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie is the Web Site Manager for American Dairy Queen Corporation. I sat down with Jamie for a brief Q & A session. (continue reading…)
Pierson Grant Public Relations Receives Two Awards
November 25th 2009
FORT LAUDERDALE, Fla. (November 18, 2009) – This was a big week for Pierson Grant Public Relations as the agency received two awards from Business Leader, a leading South Florida magazine. (continue reading…)
Pierson Grant Public Relations Opens Raleigh Office
October 15th 2009
Raleigh, N.C. – Pierson Grant Public Relations, with clients including International Dairy Queen, Olive Garden, Morton’s Steakhouse, Raleigh-based Consert Inc. and Charlotte-based WMF Americas Inc., has announced the opening of its Raleigh office and the appointment of Katie Lennon as vice president. (continue reading…)
Pierson Grant Wins Awards For Viral Marketing Campaign
October 12th 2009
FORT LAUDERDALE, Fla. (October 12, 2009) There are more than 51 million instances of the word “coffee” in the blogosphere, according to a Google blog search, and many top bloggers are known to write from coffee shops or brew a cup of java at home to fuel their inspiration for new posts. Bloggers also are the most frequent participators in literally thousands of beta tests around the Web.
(continue reading…)
Finding the Silver Lining
September 16th 2009
Most of us in PR are not happy about the shift away from traditional media to the Internet because of the painful consequences it’s caused journalists and news organizations. On the flip side, our agency has found promising opportunities in the new ways that information is shared. We’ve always been fortunate to have an “early adopter” on our team who has led the way for our agency and delivered benefits to our clients. (continue reading…)
