Social Media Case Study: Dairy Queen
July 23rd 2009
It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen.(continue reading…)
Food’s Social Media Courtship Is A PR Treat
December 23rd 2008
Though it’s now commonplace to digitally distribute information, most wedding announcements still are mailed to family and friends on traditional, custom-printed invitations. However, when Dairy Queen® launched its newest treat, freshly-baked waffle bowls and cones, the announcement of the impending Las Vegas nuptials of product “spokes characters” Waffles and Soft Serve reached millions through a social media campaign that included MySpace and Facebook pages, the couple’s own mini Web site, a video posted on YouTube and traditional PR. (continue reading…)