June 25th 2010
Imagine you are the CEO of the equivalent of a Fortune 50 multinational corporation suffering a major disaster of its own making. How would you handle public relations and crisis communications?
For executives with BP PLC, the answer is “not very well,” according to local publicists asked to critique the company’s response. (continue reading…)
June 25th 2009
Ken Blanchard wrote in his best-selling book Raving Fans, “If you really want to ‘own’ the customer, if you want a booming business, you have to go beyond satisfied customers and create raving fans.”
In our current economic state, raving fans might just determine whether a business succeeds or fails. Creating a raving fan might be as simple as paying attention to someone at your doorstep, even when you are closed. (continue reading…)
April 6th 2009
On Saturday, my husband, our dog and I took steps for a good cause, walking in the Kids In Distress (client) Taking Steps 5K Run Walk. The Run/Walk kicked off National Child Abuse Prevention Month, bringing attention to the tiniest victims in our community.
What really caught my attention during the event was the number of people – a 20 percent higher number than last year – who participated and those sponsors and volunteers who gave up their Saturday morning to support the kids and families of Kids In Distress. It occurred to me that even in this volatile economic climate, there are people out there who, no matter what, will lend their support to a good cause just because it is the right thing to do. (continue reading…)