4th Annual DQ® Miracle Treat Day on August 13 Benefits Children’s Miracle Network
MINNEAPOLIS – On Thursday, August 13, Dairy Queen® will host the 4th Annual North American “Miracle Treat Day,” when $1 or more from every Blizzard® sold on that day will be donated to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.
Last year on Miracle Treat Day, Dairy Queen raised more than $4.5 million for 170 Children’s Miracle Network hospitals. A cause partner since 1984, Dairy Queen has raised more than $77 million and is one of the top five contributors to Children’s Miracle Network.
“There are many inspiring people from all walks of life, but none more than young, hospitalized children who face incredible odds every day,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “It’s the courage of these children that makes Miracle Treat Day so meaningful and important to all of us in the Dairy Queen family and we thank everyone who comes out in support of this cause and helps to make Miracle Treat Day such a success.”
Dairy Queen will bring back the Girl Scouts Thin Mint Cookie Blizzard as the featured Blizzard of the Month for August, just in time to celebrate Miracle Treat Day. Girl Scouts Thin Mint Cookie is the most popular limited-time-offer Blizzard ever, since the first one was served upside down with a spoon in 1985. The Thin Mint Cookie Blizzard is made with creamy DQ vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club last year, which has already grown to more than 1.3 million members (log on to BlizzardFanClub.com) For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com
Watch American Dairy Queen Corporation’s president and CEO John Gainor talk about this year’s Miracle Treat Day.