“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”
Generating strategic messaging through the news media requires tactical thinking, persistence and knowledge of the media and how reporters work. Pierson Grant excels in this regard.
From national print and television to industry trade publications and regional media, we maintain strong, professional relationships with members of the media on behalf of our clients.
As we witness the downsizing of traditional newsrooms in response to the proliferation of digital content creation, it is more important than ever before to know which opportunities remain and capture them for our clients. We accomplish this by monitoring the media on a daily basis and providing precisely the information that specific reporters seek.
Experience has shown us that despite the digital revolution, the implied third-party endorsement of print and broadcast media can have a powerful effect on public opinion and consumer behavior. That is why publicity and media relations are important components of the marketing mix for Pierson Grant clients.