Strategic marketing is our prescription for success.

Successful providers of healthcare services engage with the publics they serve. Working for hospitals and medical groups, Pierson Grant positions its healthcare clients as experts in their respective specialty areas, opening lines of communication with medical writers, reaching out to patients and referral sources with newsletters and managing special events.

With online search being the first place patients often turn for medical information, our digital strategists help medical providers optimize their online presence and also monitor for patient comments online. Our healthcare clients not only become expert sources for the media, but the agency’s content-rich approach helps medical professionals, hospitals and facilities build a strong online presence.

We have been particularly successful during the COVID-19 crisis to keep our healthcare clients in the news with messaging focused on safety and staying healthy as well as “what you need to know” added value content.

Elder Care and Senior Living

According to the 2020 U.S. Census, over 20 percent of people living in Florida are over the age of 65, creating a high market demand for elder care services like skilled nursing, and senior living residences, such as assisted living facilities, independent living, respite facilities and memory care. 

Pierson Grant Public Relations provides public relations services for MorseLife, an all-inclusive independent and assisted living campus that offers state-of-the-art short-term rehabilitation, award-winning long-term care, and innovative memory care.  MorseLife’s community-based services offer private and skilled home health care, as well as compassionate end-of-life support through Palm Beach Hospice and Palliative Care.  MorseLife is also the exclusive provider of PACE (Program of All-Inclusive Care for the Elderly) in Palm Beach County. 

Through our work, Pierson Grant helps MorseLife fulfill its mission of ensuring older adults enjoy full, rewarding lives in an atmosphere of luxury, outstanding service, and compassionate care.  Together, we are continually seeking effective new ways to convey how they are helping seniors to live full, meaningful lives.