Dairy Queen® Launches Online Video Promotion Operation Happy Birthday

MINNEAPOLIS – Dairy Queen® continues the celebration of the 25th birthday of its iconic Blizzard® Treat online with the launch of Operation Happy Birthday, a video promotion that runs from now through Aug. 1.

Through Operation Happy Birthday anyone 18 years or older with a camera, camcorder or mobile device is invited to record and submit a video clip that’s no longer than one minute with an original, creative or funny version of an individual alone, with family, friends or a pet singing, rapping, rhyming, dancing or playing an instrument to the tune of happy birthday to the Blizzard Treat. No purchase is necessary.

“Operation Happy Birthday extends the online reach of our 25th birthday of the Blizzard celebration,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “As we travel the U.S. and Canada in our Blizzard®mobile handing out free new Mini Blizzard Treats as part of the 25th birthday, we see the excitement for the brand. So even if you can’t make it to one of the parties on our 25-market Blizzardmobile tour, you can still share in the experience online and one way is through Operation Happy Birthday.”

Participants who submit a video judged to be in the top 100 will receive a $25 Dairy Queen gift card and the video will be posted on the Dairy Queen blog and the Blizzard and Dairy Queen Facebook page. One video also will be selected for a coveted spot on the DairyQueen.com homepage.

Videos will be judged on creativity, originality, adherence to theme and the 60 second time limit, and the amount of page views generated after the video is posted to YouTube.com. An entry form, rules and regulations are available at http://blog.dairyqueen.com/blizzard/operationhappybirthday/.

“We are looking forward to some really fun, creative, innovative entries,” Keller said. “This is a big year for Dairy Queen and we want to share the celebration with our customers in every way we can.”

Operation Happy Birthday officially ends Aug. 1, however throughout the duration of the promotion, Dairy Queen will showcase entries on the Dairy Queen YouTube channel, Facebook fan page and Dairy Queen blog.