MorseLife Health Systems Helps Seniors’ Quality of Life

Pierson Grant Public Relations works with the MorseLife Health System and the MorseLife Foundation in West Palm Beach to publicize its full continuum of health care and residential services for seniors in Palm Beach County, as well as its impactful charitable initiatives.

In addition to continuing to raise the visibility of the services MorseLife and its Foundation have provided for more than three decades, Pierson Grant has introduced numerous new programs and services that were subsequently adopted by this highly respected elder care provider.

Through the use of a nationally fielded survey, the results of which were quoted in publications like USA Today, our agency garnered widespread attention for MorseLife’s introduction of hospice and palliative care into its service offerings.

In 2023, we will assist MorseLife as it launches a rebranding of this expanded service line.

Similarly, media attention has followed MorseLife as it implemented cannabis-based therapies used to replace opioids and other pharmaceuticals focused on improving seniors’ quality of life.

Pierson Grant successfully enhanced and expanded MorseLife’s branding to support and reflect programs that had not previously been part of the non-for-profit’s mission. Our agency created the original advertising, marketing and fundraising campaign for MorseLife charitable programs like NOW for Holocaust Survivors, which garnered millions of dollars of donations to help impoverished Survivors living in Palm Beach County.

Following the success of that project, Pierson Grant has been instrumental in the branding of the Holocaust Learning Experience provided by MorseLife NEXT GENERATIONS, which teaches the lessons of the Holocaust to students and community members. The project included announcing a merger with another Holocaust services provider, along with the expansion of the program’s geographic footprint throughout Florida and to other states.

In 2023-24, Pierson Grant will help launch an international film festival presented by MorseLife.

Our agency also produces professional quality videos, printed brochures and websites to share information about MorseLife programs.