New York Giants Have Secret Weapon for the Big Game

When the New York Giants take the field on Sunday, they will have a secret weapon. As part of the NFL Player Engagement program, members of the team met with Afterburner, Inc., an elite group of military professionals and fighter pilots who train leaders how to stay alive and prosper in high-risk, fast-paced environments.

“We were excited about the opportunity to work with the New York Giants as we have never worked with a professional athletic organization,” said Jim Murphy, founder and CEO of Afterburner Inc. “Our Flawless Execution℠ model is perfect for any situation, whether in the boardroom, battlefield or on the football field.”

In a multiple-day engagement, Afterburner, Inc. worked with the coaches and players and then split them into groups of coaches, offensive players and defensive players and taught them to use the Flawless Execution℠ model to win games. The model consists of a team foundation based on training and setting standards followed by planning, briefing and executing. The players benefited most from the final step in the cycle, debriefing. This nameless, rankless phase encourages team members to critique game video together, take ownership of their individual mistakes and discuss ways to improve in the future.

“The Giants were receptive to our innovative approach and were eager to take these new skills to the field,” said Murphy. “They quickly grasped the parallels between fighter pilots’ and U.S. Navy SEALs’ life and death decisions to football players’ game-changing, win or lose moments.

Emphasizing important skills such as leadership, accountability and teamwork, the Giants quickly turned their season around and reached the ultimate goal of playing in the Big Game.

Known as the Flawless Execution experts, Afterburner, Inc. is a group of elite military professionals and fighter pilots who train leaders how to stay alive, thrive and dominate in today’s hostile business environment. With a proven track record of success, the company has grown to be a worldwide business phenomenon. The Afterburner team has accelerated the performance of more than 25 percent of the Fortune 500 – by training them to execute a winning plan through Flawless Execution tools and techniques. Empower, a solution focused on keynote speeches and the legendary “Afterburner Day” team-building experience is just one of those tools. Producing some of the highest impact keynotes and corporate seminars and team-building programs available, Afterburner helps create ROI in companies around the world. For details on Empower, please visit