Pierson Grant Public Relations, which began its collaboration with Palm Beach Symphony immediately prior to the pandemic closing concert halls nationwide, was instrumental in the Symphony successfully maintaining its income during that financially difficult period. As a result, the Symphony emerged to now hold the strongest artistic and financial position in its 49-year history.
With the concert halls closed, the Symphony’s continued viability as one of the region’s major cultural institutions was severely threatened. To counter, our agency publicized the Symphony’s bold pivot to digital offerings that included distributing its flagship Masterworks concerts online, delivering virtual educational programs to isolated young people and assisting music teachers who found themselves challenged to bridge the new digital classroom. Together, we helped the Symphony find a bold, safe path in moving forward with a virtual gala and limited in-person events, culminating that season with a 41% increase in assets from the prior one.
With the return to live performances, Pierson Grant supported the Symphony’s continued growth, which has included an expanded concert schedule, the move of the Masterwork’s concerts from small venues to the 2,195-seat Dreyfoos Hall at the Kravis Center for the Performing Arts, its first commissioned world premieres, the release of the Symphony’s first recording, the first televised holiday concerts and its first concert for young audiences to be broadcast nationally.
In addition, the publicity we have generated has helped build public interest and recognition, fueling the organization’s growth and expansion of student programs every year with vital music education and community programming.