MINNEAPOLIS – The Dairy Queen® system, the international retail food and treat category leader and part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), today announced a strategic marketing partnership for Jurassic World, the long-awaited next installment of Steven Spielberg’s groundbreaking Jurassic Park series.
“Beginning May 25, our fans can visit participating Dairy Queen® and DQ Grill & Chill® restaurants to experience some of the unique and creative ways we are bringing Jurassic World to life in our locations,” said Tim Hawley, Vice President of Marketing Communications for American Dairy Queen Corporation (ADQ). “We have six specially designed Blizzard® cups inspired by movie moments, in-store signage and point-of-sale materials worthy of selfies, our film-inspired Jurassic Smash Blizzard® Treat and Jurassic Snack Wrap Duos, all of which promise an adventure in every bite.”
This is the first major motion picture collaboration for the iconic treat leader in more than 20 years and comes as the brand celebrates its 75th anniversary. The DQ marketing campaign for Jurassic World, includes television and digital advertising as well as social media and PR support.
“We are absolutely thrilled to be partnering with Universal Pictures for the new Jurassic World promotion,” said Hawley. “Like the Dairy Queen system, the Jurassic Park franchise has a tremendous fan base and incredible staying power. This is a spectacular cross-promotional, retail marketing program for us to kick off the summer season and it is certainly one of the highlights of our 75th Fanniversary year.”
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.7 million friends and become a friend at facebook.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
About Jurassic World:
Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure based on characters created by Michael Crichton. The screenplay is by Rick Jaffa and Amanda Silver, and Trevorrow and Derek Connolly, and the story is by Rick Jaffa and Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers.
Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. www.jurassicworld.com