1) Ask for link exchanges: It never hurts to ask first. This does not always work, but what do you have to lose? Most people are still courteous and do answer emails. Send an e-mail with a short personalized note asking for a link exchange. If you are just starting out, it’s good practice to...Read More
Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie...Read More
Raleigh, N.C. – Pierson Grant Public Relations, with clients including International Dairy Queen, Olive Garden, Morton’s Steakhouse, Raleigh-based Consert Inc. and Charlotte-based WMF Americas Inc., has announced the opening of its Raleigh office and the appointment of Katie Lennon as vice president. A North Carolina native, Lennon had been with Pierson Grant for more than...Read More
FORT LAUDERDALE, Fla. (October 12, 2009) There are more than 51 million instances of the word “coffee” in the blogosphere, according to a Google blog search, and many top bloggers are known to write from coffee shops or brew a cup of java at home to fuel their inspiration for new posts. Bloggers also are...Read More
Most of us in PR are not happy about the shift away from traditional media to the Internet because of the painful consequences it’s caused journalists and news organizations. On the flip side, our agency has found promising opportunities in the new ways that information is shared. We’ve always been fortunate to have an “early...Read More
Earlier in April, a national survey was published ranking Florida second to last in the country in “fiscal happiness,’ ahead of last place Oregon. The news release by Mainstreet.com said ratings were based on a cross-section of economic factors, including foreclosures and unemployment. No surprises there. This state always seems to be at the epicenter...Read More
This year saw a further decline in arts coverage from coast to coast. Metropolitan New York opened up seats on Broadway press nights when two-time New York Drama Critics Circle President Michael Sommers and four-time Drama Desk President Peter Filichia took buyouts from Newark’s Star-Ledger. Buyouts at the Los Angeles Times left the film studios’...Read More
