Sharing all the exciting news about your company – new projects, products, promotions, special events, charitable involvement and more – is the foundation of solid marine industry public relations, whether you’re targeting the marine trade or consumers. Publicity positions your company as newsworthy and “pushes out” your messages to the audiences you need to reach....Read More

MINNEAPOLIS – 4 April 2012: IPREX, the worldwide corporation of public relations and communication firms, has recruited South Florida agency Pierson Grant Public Relations to its Americas region, which now has 53 offices. Based in Fort Lauderdale, Pierson Grant was founded in 1995 and is a full-service firm working in such sectors as hospitality, marine,...Read More

In today’s economy, many recent college graduates face an upward struggle. Attending a university and achieving stellar grades are critical steps to landing a career; however, gaining a competitive edge requires enhancing students’ knowledge outside the classroom as well. Getting an education through class lectures, textbooks and tests is all well and good, it’s essential...Read More

Fact: Some reporters receive hundreds of story pitches a day. Also fact: they don’t have time to read them all. So what can you do to help ensure that your pitch not only gets read, but elicits a response? Here’s a list of things you should be doing: DO read the publication you’re pitching. What’s...Read More

From a PR professional’s perspective, organization is key to successful event planning, as events typically involve coordinating the efforts of the client, vendors and often a volunteer committee. The buck stops with the PR team when it comes to addressing every detail of a successful event. Here are ten tips for creating a seamless special...Read More

I began my professional PR career with Pierson Grant Public Relations after graduating from the University of Florida in 2011 (Go Gators!) Whether you are still in college or recently graduated with a public relations degree, I presume that finding a job is your priority. While the economic climate is slowly improving, finding entry-level positions...Read More

Nothing says it better than the popular “Cheers” theme song: Sometimes you want to go where everyone knows your name. For the food and beverage industry, this simple observation is the most powerful marketing principle of all. Sharing all the exciting news about your restaurant – new menu items, promotions, special events, charitable involvement and...Read More

If there’s one word to describe this year’s Boat Show, it’s ENERGY. You can see it, hear it and feel it at all five show locations, up and down the docks, wherever you go. Everybody at the show, buyers and sellers alike, arrived this year charged up and ready to do business. The numbers aren’t...Read More

FORT LAUDERDALE, Fla. (June 3, 2010) – Pierson Grant Public Relations has been named agency of record for Show Management, the company that produces and manages the Fort Lauderdale International Boat Show®, the Yacht & Brokerage Show in Miami Beach, the Palm Beach International Boat Show and the St. Petersburg Power & Sailboat Show®. The...Read More

Want to add value to your brand? Then start a twitter page. That’s exactly what South Florida based Pizza Fusion did in 2009. Now with more than 200 followers to their local Fort Lauderdale franchise they recently started twitter contests to reach out to their fans. Our office was the proud recipient of their first...Read More