Category

Branding
LeBron James, Target and Apple are unrelated enterprises, but they have one thing in common:  Each is a powerful brand. There are many basketball champions, but only one “King James.” Likewise, both Target and Apple are brands with unique qualities that are unmistakably theirs. Strong brands communicate their qualities through a clearly defined and well...
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For the Palm Beach Symphony, Pierson Grant provides publicity support for their extensive community outreach and music education programs, which are funded largely through significant grants, corporate sponsors and the generosity of individual donors. The publicity we have generated has helped build public interest and recognition, fueling the organization’s growth and expansion of student programs...
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Pierson Grant works with the MorseLife Health System and the MorseLife Foundation in West Palm Beach to publicize ongoing MorseLife research efforts that benefit senior living and care. Among those projects is a study involving the use of cannabis-based therapies in place of opioids and other pharmaceuticals for seniors suffering memory loss and anxiety.  The...
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Pierson Grant represents the various public relations endeavors of Dr. Guy Harvey, the renowned marine artist, scientist and explorer.  Among those projects is the Guy Harvey Research Institute, a collaboration between Dr. Harvey and the Halmos College of Arts & Sciences & Guy Harvey Oceanographic Research Center at Nova Southeastern University.  It is one of only a...
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