To launch “The Pale” rosé wine in South Florida, Shaw-Ross, an international wine and spirits importer, hired Pierson Grant Public Relations to generate awareness and sales. Pierson Grant embarked on a five-month digital campaign to those interested in wine and in rosé. The campaign covered the geographic areas of Miami, Fort Lauderdale, West Palm Beach and...Read More
Pierson Grant has partnered with social, sports and community influencers for a variety of clients to generate media and social media coverage. For more than 20 years, Pierson Grant promoted menu items and charitable initiatives for International Dairy Queen (DQ), often leveraging influencers to spread their message. To help give a “face” to Dairy Queen...Read More
LeBron James, Target and Apple are unrelated enterprises, but they have one thing in common: Each is a powerful brand. There are many basketball champions, but only one “King James.” Likewise, both Target and Apple are brands with unique qualities that are unmistakably theirs. Strong brands communicate their qualities through a clearly defined and well...Read More
Pierson Grant Public Relations has employed targeted strategies to engage The Broward Center for the Performing Arts’ stakeholders in South Florida, one of the nation’s most diverse communities. As a result, the venue has consistently earned a spot among the top 10 theaters in the country from leading industry publication, Pollstar, based on audience attendance....Read More
Pierson Grant represents South Florida-based The Our Fund Foundation. Headquartered in Wilton Manors and founded only 12 years ago, it has grown into the third largest LGBTQ community foundation in the country! Our agency is a staunch ally for the LGBTQ community and actively works to help the nonprofit fulfill its mission of making South...Read More
Pierson Grant Public Relations, which began its collaboration with Palm Beach Symphony immediately prior to the pandemic closing concert halls nationwide, was instrumental in the Symphony successfully maintaining its income during that financially difficult period. As a result, the Symphony emerged to now hold the strongest artistic and financial position in its 49-year history. With...Read More
In 2022, Pierson Grant Public Relations was retained by the Broward College Foundation to assist in elevating one of its signature events, the R. Motwani Family Academy of Hospitality & Tourism Management gala. The goal of the annual event is to raise scholarship funds for deserving students, enabling them to achieve their hopes and dreams...Read More
For the Palm Beach Symphony, Pierson Grant provides publicity support for their extensive community outreach and music education programs, which are funded largely through significant grants, corporate sponsors and the generosity of individual donors. The publicity we have generated has helped build public interest and recognition, fueling the organization’s growth and expansion of student programs...Read More
Pierson Grant works with the MorseLife Health System and the MorseLife Foundation in West Palm Beach to publicize ongoing MorseLife research efforts that benefit senior living and care. Among those projects is a study involving the use of cannabis-based therapies in place of opioids and other pharmaceuticals for seniors suffering memory loss and anxiety. The...Read More
Pierson Grant represents the various public relations endeavors of Dr. Guy Harvey, the renowned marine artist, scientist and explorer. Among those projects is the Guy Harvey Research Institute, a collaboration between Dr. Harvey and the Halmos College of Arts & Sciences & Guy Harvey Oceanographic Research Center at Nova Southeastern University. It is one of only a...Read More